Insights meaning : A sight or view of the interior of anything; a deep inspection or view; introspection; frequently used with into. Power of acute observation and deduction Knowledge (usually derived from consumer understanding) that a company applies in order to make a product or brand perform better and be more appealing to customers Intuitive apprehension of the inner nature of a thing or things; intuition. An extended understanding of a subject resulting from identification of relationships and behaviors within a model, context, or scenario. An individual's awareness of the nature and severity of one's mental illness.